SuperME was developed by two super moms – Daphne Kaufer and Rena Stern. The inspiration for SuperME came from their children, who loved dressing up and carrying their own bags to school, parks, day trips, or for vacation. Daphne and Rena wanted to create functional products that are fun to play with and reflected the uniqueness of each child. After numerous play dates and a lot of hard work, SuperME was born.
The SuperME cape backpack came about when Daphne’s son asked for a superhero backpack. Not wanting to give him the standard, commercial product that everyone else has, Daphne came up with the cape backpack - making her son his own superhero.
The SuperME messenger bag was inspired by Rena’s daughter, who loved carrying her lunch to school, but would often leave the bag at home or ask Rena to hold onto it so she could run and play. Wanting to provide her a fun, hands-free way to carry lunch and gear, the messenger bag was created.
Both moms wanted the products to celebrate each child in a fun, meaningful and sustainable way. Inspired by the traditional Girl and Boy Scout achievement patches, Daphne and Rena came up with SuperME patches as a way to personalize the bags. Their hope is SuperME will in some small way, help encourage children to be proud of who they are and be accepting of others. And by making it easy to update the look of the bag with new patches, they hope SuperME will do its part to help the environment by reducing the number of products that are thrown away just because kids get bored of them.
SuperME products are designed in San Francisco, and manufactured to the highest quality standards in Taiwan at ISO 9001 certified, family-owned and operated factories. Daphne and Rena have spent time at the various factories seeing first hand how well the workers are treated and the quality conditions they work in.
Daphne Kaufer has a BA in architecture from the University of Cardiff , Wales and AA in footwear design from FIDM Los Angeles. Her design inspiration comes from thinking of ways everyday products can look just a little different. Her passion is designing for kids, pushing the design envelope to come up with creative new products that bring big smiles to little faces. Daphne lives in Northern California with her husband Ram and their two children. Daphne previously had a successful children's footwear line called DaphDaph SF, known for its high quality shoes and innovative design. The shoes were sold in over 15 countries and were featured in many international runways and magazines including the Italian Vogue Bambini.
Rena Stern grew up in California and spent several years living in Sydney, Australia. She has a BS in Finance from Santa Clara University and an MBA from University of California-Berkeley. After spending the first part of her career in the corporate world, working for premier companies including Arthur Andersen, Sun Microsystems, Johnson & Johnson and Cochlear, Rena is thrilled to be focusing on the business of SuperME. She lives in Northern California with her husband Barry and their two children.
Photography by Anat Reisman Kedem, www.anatphotography.com
and Gino De Grandis, http://luiphotography.com/index.shtml
What we stand for
We believe in encouraging freedom of thought and expression.
We believe in the importance of respecting and appreciating differences.
But most of all, we believe in having fun.
Our products are fun, playful and irreverent, designed for comfort and functionality, and manufactured to last.
We hope you enjoy SuperME!
Daphne & Rena